Academic Catalog
The graduate certificate in Digital Marketing Strategy provides professionals the required knowledge and skills that are in high demand in today’s hypercompetitive marketplace. These skills include social media strategy and analysis, data driven marketing, marketing analytics, and digital marketing approaches to customer relationship building and retention.
The certificate program requires the completion of 12 graduate credits. Admission to the certificate program requires the completion of an undergraduate degree program in any discipline. The certificate is appropriate for marketing professionals, social media managers, entrepreneurs and business owners, and recent graduates interested in a career in digital marketing and advertising.
- Earned undergraduate degree from a regionally accredited institution of higher learning documented by official transcripts.
- Applicants may apply for either Fall, Spring or Summer admission.
- International students must have a satisfactory score on the TOEFL exam (minimum score of 550 paper-based, 213 computer-based, or 79 internet-based for international students from countries where English is not the primary language.
Required Courses (12 Credits)
Complete the following:
MAR 6706 Digital Marketing Analytics (3)
MAR 6735 Digital Marketing Strategy (3)
MAR 6805 Marketing Management (3)
MAR 6880 Social Media Marketing (3)
